박세찬 Park Sechan , 조혜수 Cho Hyesoo , 권재윤 Kwon Jaeyoon
DOI:10.47415/IRAC.7.2.10 Vol.7(No.2) 221-235, 2026
Abstract
This research analyzes the design, operation, and evaluation of a cheer song creation course using AI programs, aimed at revitalizing professional sports cheering culture and enhancing the quality of applied music education. Utilizing a qualitative case study methodology, the study followed eight students from diverse academic backgrounds―including Applied Music, Sports Culture, Cultural Contents, and Media Communication―as they engaged in a 15-week Industry-Coupled Project-Based Learning (IC-PBL) project in collaboration with Ansan Greeners FC. Data collection was conducted through triangulation, incorporating participant observation, analysis of step-by-step outputs, semi-structured in-depth interviews, and field context analysis. The collected data were processed using thematic analysis, resulting in four core findings. First, Bridging the Creative Gap through AI: The phased integration of AI programs lowered barriers for non-music majors while expanding the creative methodologies of music majors. Based on Self-Efficacy Theory, the immediate success experienced through AI tools served as a continuous motivator for learning engagement. Second, Structural Drivers of Flow: The goal-oriented nature of creating songs for a real-world professional club acted as a structural catalyst for Flow. Students exhibited core characteristics of flow, such as the distortion of time and the merging of action and awareness. Third, Interdisciplinary Collaboration Model: The multi-major team structure fostered an "autonomous division of labor" where specialized skills merged organically. This realized an ideal PBL model that simultaneously reinforced both professional identity and collaborative efficacy. Forth, Transformative Learning via Field Application: Witnessing fans sing their compositions at the stadium and receiving direct feedback from club officials served as a catalyst for Transformative Learning. This shifted the students' perception of their work from a mere "school assignment" to a "tangible cultural product," leading to increased career confidence and a sense of professional vocation.
Key Words
프로스포츠 구단, 창의융합, 교육 모델, AI 음악, 응원가, 사례연구, Cheer Song, AI Program, Sports Fan, Professional Sports Club, Case Study